Background
Penn Brewery, a well-known craft brewery, sought a complete rebrand of its packaging, requiring updated designs for eight boxes.
The brewery approached Dynamic Dies’ (DDI) client, a print provider, to manage the direct print production for this project.
We were brought in to assist with the necessary design adjustments, plate preparation, and overall prepress support.
Challenge
The project presented unique challenges, particularly around:
- Direct Print Adaptation: Adjusting the original artwork to align with direct print specifications, which involved resizing graphics, altering colors, and increasing elements to account for press movement.
- Large Coverage Printing: Achieving high-quality print on large coverage areas that also included large screened areas, all on a single plate.
- Maintaining Design Integrity: Ensuring that the rebranded designs remained true to Penn Brewery’s vision while meeting the technical requirements of the press.
Solution
DDI’s Art Department collaborated closely with Penn Brewery’s team to ensure the designs were adjusted precisely for direct print. Here’s how the process unfolded:
- Artwork Adaptation: With Penn Brewery’s permission, DDI’s Art Department edited the designs, enlarging some graphics, shifting colors, and increasing certain elements to compensate for potential press movement.
- Approval Process: The adjusted designs were promptly sent to Penn Brewery for approval, resulting in positive feedback. The printer was also comfortable moving forward with the updated designs.
- Prepress & Mounting Expertise: DDI’s Prepress and Mounting Departments used their expertise to select the most suitable plate and backing materials for the designs. This ensured optimal print quality for the large coverage areas and screened elements.
Outcome
The rebrand was a success, with both the customer and the printer satisfied with the final product. The new Penn Brewery boxes have since been featured across various websites and social media platforms. The collaboration showcased DDI’s dedication to delivering quality results, meeting design expectations, and exceeding print specifications.
Dynamic Dies thrives on helping customers and printers achieve their goals, even in the face of complex print challenges. The successful Penn Brewery rebrand exemplifies DDI’s commitment to quality and innovation in direct print packaging solutions.
Want to find out more? Contact Dynamic Dies